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Is The SEO Ranking I Had On My Old Website Lost?

Updated over 2 weeks ago

Article Content:
​Short Answer
​Overview
​What Stays the Same (Same Domain)
​When Rankings Can Change
​Steps to Preserve (and Boost) Rankings

Short Answer

If you keep the same domain, you should not lose your rankings just by switching to Rebolt. We simply repoint your domain to the new site.

Overview

Rebolt replaces your old site at the same URL (domain). Search engines keep associating your domain with your business, so your historical trust signals carry forward.
You may even see gains as we improve structure, speed, and fresh content.

What Stays the Same (Same Domain)

  • Domain authority & history: Your domain’s reputation continues.

  • Brand/NAP consistency: Your business name, address, and phone can remain identical across the web.

  • Search association: Google still treats your domain as the source for your services and locations.

When Rankings Can Change

  • Different URLs (slugs): If page paths change (e.g., /services/mulch → /mulch-installation), set 301 redirects so old links point to the new pages.

  • Major content changes: Large removals or rewrites can cause temporary fluctuation.

  • New site architecture: Usually positive long term, but monitor and refine.

Steps to Preserve (and Boost) Rankings

  1. Keep the domain you’ve been using.

  2. Add 301 redirects for any renamed/retired URLs in Website → Settings → Redirect Pages.

  3. Ensure NAP and key details match your Google Business Profile in Company → General.

  4. Submit updates with IndexNow (Website → Overview) and connect Google Search Console in Website → Settings.

  5. Keep publishing Projects/Posts (Social prompts) and localize Area pages to build fresh, relevant content.

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