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SEO Best Practices: Do’s & Don’ts

A Rebolt‑first checklist to improve Local SEO using the tools already built into your site, no code required.

Updated over 3 weeks ago

Article Content:
​Overview

Do’s (What to set up in Rebolt)

Don’ts (Common pitfalls to avoid)

Quick Setup Checklist

Overview

Rebolt handles the technical foundation (fast hosting, clean page structure, business schema) so you can focus on the content and signals that matter locally.
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Use this guide to configure your Company data, structure Services & Areas, publish fresh proof (Projects/Posts), and keep CTAs and indexing dialed in.

Do’s (What to set up in Rebolt)

  • Connect your domain early:
    A live, branded URL speeds indexing and builds trust.
    ​How‑to: How To Connect A Domain
    ​

  • Complete Company → General 100%:
    Ensure NAP (Name, Address, Phone), Service Areas vs. Physical Location, Industry, Google Rating, and Google Place ID are accurate.
    This data feeds site copy, contact modules, and business schema.
    ​

  • One service = one page:
    In Website → Services & Areas, create a dedicated page for each service with a clear Description, benefits, FAQs, and a strong CTA. This improves topical relevance and ranking for specific queries.
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  • One area = one page (localized):
    Add up to 30 Service Areas. Rebolt auto‑creates a Local SEO‑ready page for each area, customize it with neighborhood names, landmarks, service + city phrasing, recent Projects, and testimonials.
    ​

  • Publish fresh proof every week:
    Respond to Social prompts with a quick photo + brief description. Rebolt will publish to your channels and create a Project page, continually adding fresh, locally relevant content.
    ​

  • Write clear Meta Title & Description:
    In Site Editor → Page Settings, set a unique title (~50–60 characters) and description (~120–160 characters) that reflect the page's intent and primary location.
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  • Use real photos with alt text:
    Upload job photos to Photo Library and add concise descriptions (what/where). Authentic images + descriptive alt text help accessibility and local relevance.
    ​

  • Leverage Reviews & Testimonials:
    Import reviews and feature standout quotes on key pages. Maintain your Google Reviews flow and surface your rating site‑wide where appropriate.
    ​

  • Dial in CTAs (Goals) + Lead Capture Tool:
    In Website → Goals, prioritize your top two actions (e.g., Call and Get in touch) and enable the Lead Capture Tool so visitors can act from any page.
    ​

  • Index updates promptly:
    Use Website → Overview → Submit to Index Now after major changes and connect Google Search Console in Website → Settings to submit your sitemap and verify coverage.
    ​

  • Measure and refine:
    Check Website → Analytics and Leads to see which pages and CTAs convert—then iterate (reorder Goals, add city proofs, expand FAQs).
    ​

  • Protect equity with clean redirects:
    If you rename or retire URLs, add Redirect Pages (301s) in Website → Settings so traffic and rankings flow to the right place.

Don’ts (Common pitfalls to avoid)

  • Don’t duplicate content across area pages: Vary each city page with unique descriptions, projects, and testimonials.

  • Don’t keyword‑stuff: Write for humans first; use natural service + city phrasing.

  • Don’t publish placeholders: Hide or finish pages before indexing; empty pages confuse users and search engines.

  • Don’t change slugs (URLs) casually: If you must, set a 301 redirect immediately.

  • Don’t rely on stock photos alone: Real, geo‑specific work photos outperform generic imagery.

  • Don’t list areas you don’t serve: Keep coverage accurate to avoid poor engagement signals.

  • Don’t bury your CTAs: Configure your top two Goals so they surface site‑wide.

  • Don’t ignore NAP (Name, Address, Phone) consistency: Match your Google Business Profile everywhere (Company → General, footer, contact blocks).

How Rebolt Helps (Built‑in SEO boosters)

  • Company → General feeds site copy and business schema; accuracy here improves trust signals.

  • Services & Areas enforce a clean, crawlable architecture (one page per service/area).

  • Social Media Automation → Projects keep your site fresh with ongoing, local proof, minimal effort required.

  • Site Editor gives fast control of copy, headings, sections, and meta titles and descriptions.

  • Testimonials centralize social proof you can feature across high‑impact pages.

  • Goals + Lead Capture Tool lift conversions so more traffic turns into inquiries.

  • IndexNow + Google Search Console speed discovery and surface coverage issues.

  • Redirects preserve ranking when URLs change.

  • Analytics + Leads close the loop, so you iterate based on outcomes.

Quick Setup Checklist

  1. Connect Domain → verify it resolves.

  2. Finish Company → General (Name, Address, Phone, Rating, Socials, Extra Info).

  3. Add Services (one page each) + group for navigation.

  4. Add Service Areas (one page each) and localize.

  5. Set Goals (top two CTAs) + enable Lead Capture Tool.

  6. Write Meta Title/Description per page.

  7. Upload Photo Library assets; use descriptive alt text.

  8. Turn on Social Automation and respond to prompts weekly.

  9. Submit to IndexNow + connect Google Search Console.

  10. Review Analytics/Leads, then refine.

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