Article Content:
Overview
Set your core business details, connections, and trust signals. The more you complete here, the smarter the rest of the platform becomes (copy, badges, and pages can auto-use this info).
Basics
What it does: Feeds AI copy, contact blocks, page headers/footers, and business schema.
Company Name
Use your official brand name exactly as it appears on Google and invoices. Consistency helps with trust and search.Service Areas (pick one)
No physical location, only service areas (most common): Ideal for mobile/service businesses. Your site emphasizes cities/regions you serve.
Both a physical location and service areas: Shows a business address and your broader coverage.
Only a physical location: Focuses the site on the storefront/office.
Tip: Your choice here influences what pages are suggested (e.g., “Areas We Serve”) and how contact blocks are phrased.
Google Rating
Enter your current star rating (e.g., 4.8–5). It can surface as a credibility element on pages.Google Place ID
Paste your Place ID so the platform can reference your Google Business Profile (for maps/reviews links, etc.).
Pro tip: If you don’t know it, you (or your marketer) can grab it from Google’s Place ID finder.Industry
Choose the closest match (e.g., Landscaping). This steers starter copy, services vocabulary, and suggested sections.
Contact
What it does: Powers your site’s “Call us” and “Email us” CTAs, and what appears in headers/footers and contact pages.
Business Phone
Use the number you want customers to call. If you use call tracking, add that tracking number here.
Formatting tip: Keep it clean and consistent everywhere (the same format you use on Google Business Profile).Business Email
Use a monitored inbox (e.g., [email protected]). If you use a shared inbox or helpdesk, put that here.Show Availability (Hours)
Toggle off if you don’t want hours displayed yet (common during setup or for appointment-only businesses).
Social Media
What it does: Adds social icons to your site.
Connect any profiles you actively use:
Facebook
Twitter/X
YouTube
LinkedIn
Instagram
Yelp
TikTok
Pinterest
Nextdoor
Better Business Bureau
Best practice: Link only profiles you keep current. Inactive accounts can lower trust.
Extra Info (Trust Signals)
What it does: Feeds badges and credibility snippets that can appear across the site (hero sections, sidebars, footers, About page, etc.).
Checkboxes: Licensed, Insured, Family Owned, 24/7 Service Available
Toggle what’s true for your business. These often display as quick-hit badges.Year Founded
Surfaces “Serving since 20XX” phrasing simple, powerful trust booster.Company Awards, Certifications, or Recognitions
Short bullet points work best. Example:• “Voted Best Landscaping Company 2024, Springfield Magazine”
• “Certified Green Business”
• “Member Local Chamber of Commerce”Community Initiatives
Great for local trust. Example:“Annual sponsor of Springfield Youth Soccer; neighborhood clean-up days; local food bank supporter.”
Partner Organizations
List associations or partner brands that customers would recognize.
Pro Tips
NAP consistency: Keep your Name, Address, Phone identical to your Google Business Profile and anywhere else online.
Use a domain email: [email protected] looks more professional than a free mailbox.
Keep it true: Only enable badges you can substantiate (licensed/insured/24-7).
Revisit quarterly: Ratings, awards, and initiatives change refresh to keep your site current.