Article Content:
Overview
Rebolt has an optional LLMs.txt setting under Website Settings. You can paste markdown content into it that gives LLM-powered search engines (ChatGPT, Perplexity, Claude, Google's AI Overviews, etc.) a clean, structured summary of your business. The hope: better visibility when prospective customers ask AI tools about your services.
Note: LLMs.txt is currently a manual setting. Auto-generation from your existing site content is on the roadmap.
What Is LLMs.txt?
LLMs.txt is a proposed web standard — similar to robots.txt — that lives at the root of your domain (e.g., yourdomain.com/llms.txt) and provides a markdown-formatted overview of your site specifically for large language models. Where robots.txt tells search engines what they can crawl, LLMs.txt tells AI systems what your site is about in a format that's easy for them to consume.
LLM search engines may use this file to understand your business when answering user queries like "who does roofing in [your city]" or "best landscaper near me".
Why It Matters
AI search is growing. A growing share of search traffic comes through AI tools rather than traditional search engines. LLMs.txt helps those tools understand and recommend your business.
Structured beats scraped. A clean markdown summary is easier for LLMs to digest than parsing your full site HTML — which can mean more accurate AI-generated answers about your business.
You control the narrative. Write exactly how you want your business described, services listed, and service area defined.
How to Add Yours
Click the gear icon in the top-right of your Rebolt dashboard.
Go to Marketing → Website Settings.
Scroll to the LLMs.txt section.
Paste your markdown content into the field.
Click Save. Rebolt publishes the content at
yourdomain.com/llms.txt.
What to Include
A good LLMs.txt is short, accurate, and structured. A template:
# Your Business Name — one-line tagline.
## About — 2–3 sentences on what you do, who you serve, and what makes you different.
## Services — bulleted list of services you offer.
## Service Area — cities, regions, or ZIP codes you serve.
## Credentials — licenses, insurance, certifications, years in business.
## Contact — phone, email, hours, website URL.
You can also link to your main pages (Services, About, Contact, Projects) using standard markdown links — LLM crawlers can follow them.
Best Practices
Match your real site. Keep services, service areas, and credentials consistent with what's on your website and Google Business Profile — mismatches confuse LLMs and reduce trust.
Be concise. A few hundred words is plenty. LLMs prefer signal over volume.
Use plain language. No marketing jargon — describe what you do the way a customer would say it.
Update when things change. If you add a service, change service area, or get a new certification, refresh your LLMs.txt to match.
Don't keyword-stuff. LLMs are trained to spot it. Write naturally.
FAQ
Where is the published file?
After you save, it's available at yourdomain.com/llms.txt. You can visit that URL directly to verify it.
Do I need this if I already have good SEO?
Traditional SEO targets search engines; LLMs.txt targets AI-powered tools. The two are complementary — having both is the safer bet.
Will Rebolt generate LLMs.txt automatically?
Auto-generation is planned. For now, it's a manual setting you control.
Is LLMs.txt an official standard?
It's a community-proposed standard adopted by a growing number of AI tools. It's not yet ratified the way robots.txt is, but adoption is expanding.
Can I include links to other pages?
Yes. Standard markdown links ([label](url)) work and can help LLMs follow to deeper content on your site.
Will this guarantee my business shows up in ChatGPT or Perplexity?
No — there are no guarantees with AI search. But a clean, accurate LLMs.txt gives you a much better chance than a scraped or missing one.