The Analytics tab has moved. There is no longer a standalone "Analytics" tab under Website. Analytics are now shown directly at the top of Website → Overview.
Article Content:
Where to Find Analytics
Analytics for your website are located at the top of the Website → Overview page — not in a separate tab.
To access them:
Go to Website in the left sidebar
Click Overview
The Analytics — Last 30 days section is at the top of the page
You'll see summary cards for Total Visitors, Total Pageviews, Form Submissions, and Phone Calls for the last 30 days.
Click View Trends → in the top-right of the analytics section to see a more detailed trends view.
Use the View all → link under Form Submissions to jump into Website → Leads and see each submission individually.
Traffic Metrics
Total Visitors: Unique people who visited your site in the last 30 days, with the change vs. the previous period shown.
Total Pageviews: Total pages viewed (includes multiple views by the same visitor), with delta.
Use these two together to gauge overall reach and engagement.
Lead Metrics
Form Submissions: Number of contact forms submitted from your site. Click View all → to review each submission in Leads.
Phone Calls: Number of tracked calls attributed to your website (when call tracking is enabled). Open Leads → Calls for recordings, AI summaries, and transcripts.
How Analytics Connects With Goals and Leads
Pair Analytics with Website → Lead Capture to understand which actions drive inquiries. If Visitors and Pageviews are healthy but Form Submissions/Calls are low, consider:
Reordering your top two CTAs for higher visibility.
Enabling the Lead Capture Tool so visitors can Call / Book / Text / Email from any page.
Every form submission and tracked call shown in Analytics is also listed in Website → Leads. From there, you can:
Open the lead to view full contact details or call insights.
Listen to call recordings and scan AI summaries.
Copy contact info to follow up fast.