Overview
Short Answer:
Yes, a verified physical address can improve your local SEO and help your business appear more prominently in Google Search and Maps.
Why a Physical Address Matters:
Google prioritizes businesses that it can verify at a real, physical location. This helps confirm that your business is legitimate and serves customers in a specific area.
A verified address increases trust and visibility.
Your business is more likely to appear in the local “Map Pack.”
It helps you rank for location-based searches in your area.
What Types of Addresses Qualify:
Google only approves real, physical locations where customers can visit or where staff are regularly present.
✅ Acceptable: Offices, storefronts, studios, shared workspaces
❌ Not acceptable: PO boxes, UPS mailboxes, or virtual offices
If listing your home address publicly isn’t an option, consider using a small office or coworking space, ideally located in or near the area you want to attract business from.
If You Don’t Have a Physical Address:
You can still set up your profile as a Service Area Business (SAB).
This option allows you to hide your address and list the areas you serve instead.
You can still rank locally, but verified addresses usually have a stronger advantage in local search results.
Summary:
A verified business address helps Google trust your profile and improves local SEO performance. While not mandatory, it’s one of the most effective ways to boost visibility and reach nearby customers.
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