Article Content:
Overview
Profile Overview Cards
Customer Interaction Chart
Search Breakdown
Platform Breakdown
Put Insights to Work
Pro Tips
Overview
A performance dashboard for your Google Business Profile. Track interactions, calls, clicks, ratings, reviews, and the terms customers use to find you.
Choose a date range (e.g., Last month) to view your Profile Overview and detailed charts. Use these insights to see what’s improving and where to focus next.
Profile Overview Cards
Profile Score: Overall health of your listing.
Profile Interactions: Total customer actions on your GBP.
Website Clicks: Visits to your site from GBP.
Calls: Phone calls generated by your listing.
Overall Rating: Your current star rating.
Reviews Received: New reviews in the period.
Bookings: Appointments initiated from GBP (if enabled).
Each card may include month‑over‑month deltas so you can spot trends quickly.
Customer Interaction Chart
A line graph breaks down Desktop vs. Mobile activity over time. Use peaks to identify what content or updates may have driven engagement (new photos, posts, categories, or service areas).
Search Breakdown
See the queries that surfaced your profile (e.g., “garage door repair”). Use this to:
Confirm you’re showing for your core services and cities.
Identify new content opportunities on your site and GBP posts.
Platform Breakdown
Understand where customers discover you:
Google Search (Desktop/Mobile)
Google Maps (Desktop/Mobile)
If Maps traffic is strong, consider expanding Service Areas; if Search leads, strengthen on‑site Service pages.
Put Insights to Work
Rising Calls but flat Website Clicks? Add a booking link and ensure Goals + Lead Capture Tool are prominent on your site.
Strong queries for a service? Add fresh Projects and a targeted Blog post; feature related testimonials.
Low photo views? Upload new project photos to GBP and your Photo Library; cross‑post via Social Media → Posts.
Pro Tips
Change one thing at a time and watch the next week’s data to isolate impact.
Post regularly to GBP: Cadence signals freshness and improves visibility.
Respond to every review to lift engagement and conversion rates.
Mirror wins on your site: If a query performs well in GBP, reflect it in your Rebolt Service/Area pages.